It’s no secret. Our agency is 96% women. Not by design. Not by coincidence. But by the sheer fact that many of these women are simply champions in their own right. Raise a glass to them. 🥂 #IWD2021 #InternationalWomensDay

Today, we are 20. What started as a year of promise and celebration is turning out to be a year defined by tenacity in the face of adversity.

Etude Malaysia has rolled out a series of digital marketing projects called “Etude Darling” featuring up and coming local personalities to front some of their social content every month. The on-going project aims to add a sense of realism to the brand with a more human touch and by adding a localised and relatable voice and face to the brand to fit the community.

BRANDTHINK PR Sdn Bhd will today be changed to BRANDTHINK Malaysia Sdn Bhd, a name we have used for years but now officially reflected in our business registration. Beginning 27 July 2020, we will also be moving to a new home: Level 8, Vertical Corporate Tower B, Bangsar South, 59200 Kuala Lumpur.

We asked Malaysians across different age groups and locations to understand their confidence in going out to explore the world again, where, and what their motivations may be, particularly in relation to domestic and international travel. The aim is to help marketers and brands cast a picture of what the lifestyle and travel sentiments currently look like presently.

Updated: May the Fourth, 2020 - As announced by the Prime Minister of Malaysia, the Movement Control Order that has been in effect since 18 March will ease on May the Fourth, 2020. At this juncture, our teams will continue to operate remotely and our physical office remains closed until further notice.

Our team developed research to determine the key impact the continuing pandemic will have on product launches, PR campaigns and events. The result is insights that might provide some answers to some key questions we may have and how it might impact future marketing plans, during the current movement restrictions or in the short to medium term after restrictions are lifted.

BRANDTHINK Malaysia introduces “PlainLanguage”, a marketing planning service that helps explain complex ideas to clients, consumers and the general public. The service prioritises simplicity as a way to address the current complex state of marketing simply, clearly and effectively.

As we begin to adapt to the current challenging business climate, we created a quick guide on how to think around recovery and some thoughts on what you can do right now. Here are some key considerations to think about when planning for the eventual recovery.