Salon Groomed Hair, Anyday with Mise-En-Scène

Introducing the upgraded best-selling Perfect Serum Hair Essence and new additions

Kuala Lumpur, 25 May 2021 - Gone are the days where we can march casually and routinely into our favourite salon and give our hair some well-deserved care. Today, many have resorted to do-it-yourself measures and overhauling their home hair care routine in time of our largely homebound days to maintain their healthy hair.

South Korean hair cosmetic brand, Mise-en-Scène believes in shining your very best with lushes, salon-ready hair, every day and any day, homebound or not. With this, the brand introduces a newly upgraded Perfect Serum and brand new additions - Perfect Serum Ampoule and Perfect Serum Steam Hair Mask to complete its Perfect Serum Line. Salon groomed hair every day, any day is no longer a dream with the complete Mise-en-Scène Perfect Serum Line from the comfort of your home.

The New Upgraded Perfect Serum in the perfect ratio of 7 kinds of nature-derived oil with a golden combination technology for damaged hair. It is Korea’s No.1 Hair Essence formulated to be stronger with 7 Golden OilTM the upgraded technology includes Argan and Marula for hair protection, Olive and Jojoba to moisturise the hair, Coconut for hair coating, Apricot for hair shine, and Camellia as nourishment supply. The Golden Morocco Argan Oil contains carefully selected oil extracted from argan which provides hair protection effect.

Formulated with a mixture of Golden Morocco Argan Oil at golden ratio, the Perfect Serum combats 7 kinds of hair damage symptom improvement effect proven by clinical test. The new Perfect Serum prevents and blocks the absorption of particulate matter of hair such as fine dust. It is free from 6 chemicals such as mineral oil, animal-based oil, synthetic colourant, imidazolidinyl urea, triethanolamine, and polyacrylamide.

With the latest formula upgrade, the Perfect Serum now comes with a new edgy outlook and volume increase to 80ml. Clinically proven to show immediate improvements making weekend hair strong and elastic for soft and smooth, tangle-free hair. With upgraded benefits to provide a barrier against dust pollution and prevent the absorption of fine dust into the open cuticles of damaged hair.

Ranked 1st in the hair essence category at Olive Young for 6 consecutive years and Hwahae Award 2019, experience for yourself a more perfect Korea’s No.1 Serum today which comes with 4 various serums to choose from.

All-new Hair Ampoule and Steam Hair Mask for easy and simple salon graded care at home

For easy, simple, and convenient salon graded care hair care at home, the Mise-en-Scène daily home hair salon solutions include the new Hair Ampoule for high nourishment, an all-new Steam Hair Mask pack for colour care, and the 3-minute Salon pack for moisture and elasticity. With these solutions, you can achieve the salon care effect for your hair that is easy and convenient at home.

Mise-en-Scène Home Hair Salon Solutions

All-New Perfect Serum Ampoule: For high nourishment and intensive care

This Salon Clinic Ampoule is formulated for extremely damaged hair caused by chemical treatments. It is a care solution for dry and damaged hair immediately after perm and colouring. The salon care effect is easy and convenient to achieve at home. You will achieve soft and glossy hair care with 3-5 minutes of use once or twice a week. The Ampoule comes in a tube type that is easy to use and can be easily squeezed even with wet hands. For the convenience of consumers, the Ampoule is compact and portable in size to fit in a small pocket when you’re on the go whether it is on a trip, camping, or vacation.

Use 1 to 2 times a week, 3 to 5 mins each time.

All-New Perfect Serum Steam Hair Mask Pack: A steam mask type for home salon care

The Steam Hair Mask Pack is an easy & simple hair care but yet with the same experience like a hair salon. It contains 7 oil cocktail such as Argan, Camellia, Coconut, Apricot, Marula, Jojoba, and Olive Oil to nourish extremely damaged hair. Hot oil, one of the main ingredients, reacts with moisture, enabling self-heat. The thermal effect of hot oil helps the hair to absorb nutrients easily.

Available in Damage Care (for soft & shiny hair) and Colour Care (for vivid, lively hair).

Use once a week, 5 to 15 mins each time.

3-Minute Salon Pack: For severely damaged hair

Simple and easy hair care all in three minutes with the 3-Minute Salon Pack. For severely damaged hair, the 3-Minute Salon Pack is targeted to improve seven kinds of hair damage symptoms leaving hair feeling soft, hydrated, shiny, and full of strength. With the inclusion of the 3-Minute Salon Pack, Mise-En-Scène Perfect Serum line salon groomed hair achievable all from the comfort of your own home.

Use one to two times a week, 3 minutes each time.

The Mise-En-Scène Perfect Serum full line comprises the Perfect Serum Shampoo and Conditioner, 3-minute salon pack, steam hair mask, hair ampoule, and Perfect Serum hair essence. It is available to everyone to achieve beautiful, salon-like, healthy hair all from the comforts of your own home.

Achieve salon groomed hair every day any day at the comfort of your home with Mise-En-Scène Perfect Serum. Shop for the Mise-En-Scène Perfect Serum line at Watsons stores nationwide and e-commerce such as Lazada Flagship Store, Shopee Official Store, and Hermo online store.

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About Mise-en-Scène

Mise-en-Scène (pronounced as “me-jang-sen”) means “create” in French. As a cinematic term, it also means creating a scene by arranging visual elements in the film. With Mise-en-Scène, your life becomes a movie and your day is like the scene of a movie.

Mise-en-Scène as an innovative product with trendy content offers you stylish hairstyles, making you glow like the protagonist of a movie. A hairstyle change is just a small but nevertheless important chance to change yourself. Stylish hairdos will make you look trendier and feel more confident. Mise-en-Scène will do it for you. Change your hair, change your life.

With the best-selling product, the iconic Perfect Serum Mise-en-Scene has been ranked No.1* in Korea hair essence category for 8 consecutive years.

Mise-en-Scène is a brand under AMOREPACIFIC Group, South Korea’s leading beauty company.

*#1 market share in Korean hair essence category from 2012 to 2020 by Nielson Data.

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