PR is changing. We can help you navigate through it.
Is this why you are here?
Chances are, you have a sense that PR in Malaysia (or the region) has changed and you have some ideas of how to adapt to that change. You might be after new ideas and need an agency partner to collaborate on that.
We are that partner.
The media landscape has changed.
It's dizzying contemplating the options available today. More media publishers, more channels, more titles but your goal remains the same. How do you capture attention?
Navigating the new normal.
PR today is more than just newspapers, TV, broadcast or radio. It includes online, social media and non-traditional channels such as content aggregators and other brands. Our agency helps clients prepare for news broadcasts on TV as easily as hour-long live-streams on Instagram. Creating stories that appear not just in printed dailies but on travel booking sites. Collaborating with other brands that share the same value to permeate the same stories.
With our experience in PR as well as extensive work in digital marketing and social media, we have that ability you need to take advantage of completely new forms of PR in an explosion of new channels and methods. We have done so as an integrated agency for more than 10 years both in Malaysia and the region.
The way your audience consumes information has changed. We can help you adapt.
We are storytellers.
There’s nothing more powerful than a good story.
That’s what separates us from any other agency, the expertise to weave good stories that convince, connect and convert.
A good story gives meaning behind every ad, every press release, every social post and event experience. Beyond the gimmicks, a good story unites everything, and provide order with imagination.
With the rapid changes associated with media today, the story is king. A journalist’s job isn’t to promote you. They are tasked with discovering and creating newsworthy stories. Our work then involves helping you seed the right story, to the right media and greatly increase your chances of being featured.
Engaging Influencers and Opinion Leaders
Right now more than ever, influencers, content creators, opinion leaders shape the backdrop of reputation management for businesses worldwide. It takes the age-old idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign.
Paying an influencer and have them photographing themselves alongside your product is the easy part. That's common for many influencer campaigns. Thousands of brands do exactly the same thing.
We work with opinion leaders to form stronger stories, deeper opinions about your brand, your product or your service and work towards turning influencers into advocates. Our work greatly increases the value of your investment in influencer marketing.
Even corporate PR has changed.
While most PR services offered today revolves around a press release, a press launch, a press interview and a press conference, we collaborated with many clients to evolve beyond that. Video releases, photojournalism, brand new TV series, online broadcasts and projects that reach consumers directly are new ways we've done so. How we address perception has changed, but perception management remains important.
We help clients guide their communications beyond the traditional to new ways of reaching their audience and stakeholders. Whether that includes LinkedIn pages or online podcasting forums to building a direct social media presence, corporate PR is evolving to something more personal, more direct, more authentic.
A team that's focused on smart strategy and real results.
Our work impacts real business results. Coverage is important. The value of each coverage is important. The number of clippings is important. Reach is important. These metrics coupled with the story we help you tell matters to your business. How it helps you address a business objective, customer pain points, move them along the purchase cycle and how it helps convert, it matters.
An agency armed with varied backgrounds from finance, accounting, hospitality, retail, consumer behaviour, psychology and science not only gives us the ability to understand your business with speed but would have the agility to help you shape its future. It helps us help you reach your goals faster.
Looking for your next PR agency? We’re it.
Please reach out to request a quote for a project, inquire about a collaboration, or simply say hello. Let's talk.
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