Celebrate Raya Fabulous with Etude
KUALA LUMPUR , 5 MAY 2021 - This May, Etude Malaysia is encouraging all Etude fans to beat the gloom and ‘Get Raya Fabulous’. The Korean beauty brand is encouraging makeup lovers to get extra fabulous this Hari Raya Aidilfitri and keep up the festive spirit despite another year of the celebrations being loomed by pandemic woes. The campaign aims to lift the spirits of fans this festive season and to encourage everyone to make the best of everything.
“Etude Malaysia hopes to inject some optimism and encourage our fans to have fun with makeup, especially for Hari Raya. ‘Get Raya Fabulous’ campaign was created to inspire our community to get Insta-ready for the celebrations,” quote Tin Yen Jow, Senior Marketing Manager of Etude Malaysia. “We want our community to Stay Fabulous as they Stay Safe.”
‘Get Raya Fabulous’ Makeup Series
As part of the campaign, Etude is launching a ‘Get Raya Fabulous’ makeup tutorial series, intended to educate fans on new full looks using the brand’s best-selling products. The three Raya-themed 1 minute tutorials presented are inspired by real-life situations, fittingly named ‘Give me more duit Raya’, ‘I’m just here for the food’ and ‘Meeting the in-laws’. The key products of the looks are Play Color Eyes #RoseWine, a 10 colour palette with varying pink and neutral shades (RM 103), Play Color Eyes #LeatherShop, a 10 colour palette inspired by leather brown tones (RM 103) and Play Color Eyes #MapleRoad, a 9 colour palette with dark and romantic autumnal shades (RM 95). View the episodes,
Give me duit Raya - https://fb.watch/5gAuc-e640/
I’m just here for the food - https://fb.watch/5gAr-Ae1bZ/
Meeting the in-laws - https://fb.watch/5gAnU6tv8z/
These palettes are included in Etude’s ‘Makeup Look’ promotion where customers will be entitled to a free Drawing Eye Brow Hard Pencil and New Play Nail polishes with every purchase.
New Raya Fabulous Looks in collaboration with Beauty Influencers
To further educate makeup fans on Etude’s bestseller, the brand is partnering with several beauty influencers such as Dewi Radin, Yaya Zahir, Batrishia, Dee Alimin, Sharro Yeap and Koey to create new makeup looks and promote Etude products across its retail platforms Shopee and Watsons.
Raya Fabulous Glam Kit
Etude Malaysia has also created a Fabulous Raya Glam Kit seeded to key opinion leaders to encourage them to join in the movement to Get Raya Fabulous. The kit will consist of 8 items including a makeup organizer, a selfie ring light, Etude’s 0.2 Air Mask with Strawberry extract for vitalized skin, Face Blur makeup base, Double Lasting Foundation, the Play Color Eyes #LeatherShop or Play Color Eyes #RoseWine, Syrup Glossy Balm and its latest Fixing Tint, a transfer-proof matte lip tint.
Each kit will also come with cookies from The Cookies Bar, a local independent baker. The selection offered includes three of their bestselling flavours Dark Chunks, Triple Dark Chocolate and Brown Butter's S'MORE. All the cookies are created by hand with premium ingredients, freshly baked on the day. You can find The Cookies Bar at @the_cookiesbar.
Etude’s Lil Ketupat Sticker Pack
Make your Hari Raya Whatsapp greetings more fabulous with Etude’s newest Raya Fabulous mascot, Lil Ketupat. The Whatsapp sticker pack comes with 8 new Raya-themed stickers, along with fun Hari Raya quotes such as “More Duit Plz” and “Give me cookies”. The entire sticker pack is free for download at http://sticker.ly/s/04BOUF
Get Raya Fabulous Instagram Face Filter
Get selfie-ready for Hari Raya with the Etude ‘Get Raya Fabulous’ face filter. Our latest face filter completes your Hari Raya look with instant makeup, a pink tint and sparkle special effects to make your selfies more fabulous than ever.
“We hope that with all the fun activities we have in store, our community will come out and enjoy looking their best this Raya, even if they could only celebrate at home. What’s important is that we always have a smile on our faces and enjoy time with our loved ones even if it’s virtual,” adds Tin Yen Jow.