In uncertain times, Plain Language is key

BRANDTHINK launches new marketing tool with simplicity as the key strategy for effectiveness.

Kuala Lumpur, April 3, 2020 - BRANDTHINK Malaysia introduces “PlainLanguage”, a marketing planning service that helps explain complex ideas to clients, consumers and the general public. The service prioritises simplicity as a way to address the current complex state of marketing simply, clearly and effectively.

“PlainLanguage allows us to help our clients break down difficult ideas into simple and clear language that makes it easy for normal human beings to understand. The easier someone understands what we are trying to say, the easier it will be to act on it.”

Jui Hong Teoh, managing director of BRANDTHINK.

The pace of change in businesses and the workforce has caused a troubling rise in usage of jargons and terminology that is difficult for anyone to understand. The time it takes to explain what it is they are trying to do, to the time it takes to understand, adds to the time it takes for a customer to say “yes”.

Simplicity becomes more important in today’s crisis environment when there is a need to communicate with customers about how they operate, how the business would function and how customers would be served. Confusion is a significant business risk.

“When there is a significant need to put a recovery plan in place, it is important that the plan is simple and communicated clearly. Confidence is then built through that simplicity and clarity allows actions to be taken in the right direction,” adds Teoh.

PlainLanguge’s main goal is to ease the way we speak to consumers and to make it simple for a sale to happen. At its most basic level, it figures out what a client wants to achieve. It aids a company to demonstrate a need that the consumers would want, and make them fall in love with our clients’ products and services. We want to make this process to be as simple as falling in love.

Instead of increasing more jargon and buzzwords to outdo competitors, we use The PlainLanguage to make things simple. We focus on reducing confusion, uncertainty and improving understanding to make it easier and faster for our clients to make a sale happen.

“When a need is clear, not only do customers buy, but they become regulars. This must be how we should approach marketing, now more than ever.”