Chic in the City
A brand new series Chic in the City by the Singapore Tourism Board (Malaysia). Follow fashionista Shikin Gomez, Cherrie Mun and Bella Kuan as they explore the chic side of Singapore. The series consist of an anthology of 3 episodes that interlinks together as the three women explores Singapore.
Chic in the City: For the Love of the Hunt.
Some say that collecting is a sense of accomplishment. It is for the love of the hunt. The thrill of acquisition when it comes to hunting for beautiful chic trinkets or finding that one-of-a-kind items. Follow @cherrie0209 as she embarks on a journey together with @officialshikingomez & @bellakuanW to hunt for chic items to add to her collection.
Chic in the City: Trend Spotting in Singapore.
Trends can be found anywhere. It’s about keeping your eyes and ears open on what’s going on not only in fashion but in the world at large. Let’s go trendspotting with @officialshikingomez and the girls as they discover chic neighbourhood and meet some of the local trendsetters!
Chic in the City: From Sunrise to Sundown
Everyone needs a day off once in a while – a day spent relaxing or pampering yourself. Begin your day with a manicure session, enjoy a spa fix and then feast on a hearty brunch in a chic cafe. @bellakuanW has the complete guide to having a chic experience in the city from sunrise to sundown.
Expanding the story.
Beyond the series, we also created additional assets that aid the story-telling further. From social posts on Facebook, social media ads and even a downloadable “A-Z Chic Guide”, the campaign provides a new avenue to showcase Singapore’s vibrant design and fashion scene.
The Chic Guide to Singapore.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
