HOOGA Brand Launch
It’s more than a feeling, it’s a mindset. It’s about the enjoyment of the little things that makes daily life pleasurable. HOOGA (hue-guh) is a Danish-inspired, home décor shop based in Singapore and Malaysia. To tell the story of the brand, we developed and outlined a branding strategy that governs the basis of the brand and serves as the key foundation of the brand’s future. The strategy was aimed at presenting a unified version of the brand to the public, ensuring consistency across all channels of communication, story-telling, product language, visual design and photography.
Brand.
We wanted to introduce the HOOGA concept and lifestyle by capitalizing on the feeling of warm and cosy that people are likely to associate with the brand. With that, we created the brand video with a storyboard and script that aimed at showcasing the emotions and feelings of HOOGA. All that the brand is offering to complete a hyggiest wildest home and living dream – be it enjoying a cosy evening with family and friends over home-cooked dinner, or simply enjoying your favourite book with that mug of rich hot cocoa.
Educate.
We also created a ‘HOW-TO-HOOGA’ video series with designer and content creator, Charlene Chen to showcase and inspire how one can create hygge moments at home with HOOGA. The 3 HOW-TO-HOOGA videos provided ideas and inspiration for the audiences which in turn created consideration for the brand.
Inspire.
The visual language used for HOOGA’ social media aimed to share inspirations on how HOOGA as a brand enables the pursuit of everyday simple pleasure and happiness with hygge moments.
