Etude celebrates 100k milestone with Lebihlah collaboration

This is a celebration for Etude Malaysia we celebrate the milestone of 100k followers on Instagram. From zero to 100k in 2 years.

Kuala Lumpur, 6 January 2020 - Cosmetics and skincare brand Etude House Malaysia has partnered with Lebihlah., a homegrown designer pins brand to celebrate the milestone of 100,000 followers on Etude House Malaysia since its Malaysian launch in August 2017.

As part of the collaboration, customers of Etude House Malaysia would be able to receive a limited edition enamel pin designed in collaboration by Etude House via its agency BRANDTHINK Malaysia, and Lebihlah. The designs centred around Etude House's core brand DNA through four unique pin designs, which are Etude's Beauty House; Etude's brand slogan - Life is Sweet; the most-loved Etude's Better Lipstalk Lipstick; and a 100k pin to commemorate this milestone.

Jow Tin Yen, Marketing Manager of Etude House Malaysia shared: "We are highly encouraged by the growth of our fans in Malaysia and is very encouraged by how our fans have received us here in Malaysia in the past 2 years. We have been fortunate to develop an engaged fan base that loves our fun positive content on our platform and continue to support both offline in our retail stores and online via e-commerce partners such as Lazada, Shopee and Hermo.

"Our collaboration with Lebihlah., is part of our continued efforts to remain anchored locally to our customers here in Malaysia, and to develop partnerships that speak to who we are as a brand, fun, creative and quirky," adds Jow.

Etude House Malaysia is currently working with BRANDTHINK Malaysia for its communications work (PR Agency, Social Media Agency, Digital Marketing) since the inaugural launch of its flagship store in Sunway Pyramid.