Etude Malaysia x Hershey’s for Valentine’s Day

Cosmetics and skincare brand Etude House Malaysia organised an online campaign called PLAY CUPID to celebrate Valentine’s Day in line with its latest makeup collaboration with American multinational company and one of the largest chocolate manufacturers, Hershey’s.

Etude House’s collaboration with Hershey’s came with a spread of 6 products; Play Color Eyes Mini #HERSHEY'S ORIGINAL, Play Color Eyes Mini #HERSHEY'S Cookies and cream, My Beauty Tool Eye Shadow Brush #ORIGINAL(HERSHEY'S), My Beauty Tool Eye Shadow Brush #CREAM (HERSHEY’S), Powder Rouge Tint BR401 Hazelnut Choco, and Powder Rouge Tint BR402 Almond Choco.

This Valentine’s Day campaign plays on the art of chocolate gifting for the ones you love. As part of the new launch, Etude House Malaysia ran a giveaway via its agency BRANDTHINK Malaysia for customers to surprise their special someone with a special chocolate box complete with a personalised love letter from the winner, Play Cupid Conversation Cards, and Hershey’s mini chocolates.

 As part of the giveaway submission, fans of Etude House Malaysia submitted a 15 sec video and a love note for their partner to stand a chance to be the Top 10 winners. The grand prize winning entry went to Ong Jia Huay for submitting a heart-warming and creative video with her partner, Joshua Kay.

 Ong Jia Huay walked away with a Valentine’s Day dinner at ATAS Modern Malaysian Eatery at The RuMa Hotel and Residences, while 10 lucky winners were chosen received a Valentine’s Day gift of full set of the Etude House x Hershey’s collection.