Ryo introduces the all-new “Hamchosoo” scalp care range developed from the wisdom of Korean Ritual

Featuring the “Ryo Calamus Shining Shampoo and Conditioner” and the “Ryo Evening Primrose Volumizing Shampoo and Conditioner” range to purify and nourish hair.

Kuala Lumpur, 22 July 2020 - South Korean premium haircare label, Ryo introduces the all-new “Hamchosoo” scalp care range formulated with natural ingredients used by ancestors from the Korean traditional rituals. The “Hamchosoo” scalp care range features two different shampoo and conditioner solutions. The “Ryo Calamus Shining Shampoo” and “Ryo Calamus Shining Conditioner” to purify the scalp for shiny hair and the “Ryo Evening Primrose Volumizing Shampoo” and “Ryo Evening Primrose Volumizing Conditioner” to nourish the scalp and volumize the hair.

Inspired by the Korean words; “Ham” which means “to embrace”, “Cho” which means “herbal” and “Soo” which means “water”, the range is inspired by the traditional practice during “Dano Day”, which began since the Mahen confederacy back in the 1st century BC, also known as “Dragon Boat Day in China”. During this auspicious celebration, Korean women come together to partake in “danojang” a custom in which they cut and boiled the roots of “changpo” the calamus, a tall perennial wetland plant where they washed their hand in boiled water to add luster to their hair. The women would also pin the roots of the plant to their hair with the belief that the unique aroma would keep the evil spirits away.

Ryo Calamus Shining Shampoo and Conditioner 

The Ryo Calamus Shining Shampoo and Conditioner in the “Hamchosoo” range are formulated with  pure surfactant from nature with a fresh and aromatic herbal scent. The products are 100% scientifically formulated and manufactured in Korea with the formula made up of natural ingredients and free from silicone oil, animal ingredients, and synthetic colouring. The calamus extract purifies and calms the scalp while adding a healthy shine to your hair. The all-new Ryo Calamus Shining Shampoo and Conditioner are suitable for both damp, oily scalp, and rough, lackluster hair.

Ryo Evening Primrose Volumizing Shampoo and Conditioner

The Ryo Evening Primrose Volumizing Shampoo and Conditioner  in the “Hamchosoo” range are formulated with a powerful medicinal flower with delight and floral-herbal scent. The products are 100% scientifically formulated and manufactured in Korea with the formula made up of natural ingredients and free from silicone oil, animal ingredients, and synthetic colouring. The evening primrose extract provides nourishment to the scalp and volumizes the hair. The new Ryo Evening Primrose Volumizing Shampoo and Conditioner are suitable for dry scalp and weak, droopy hair. 

The “Ryo Calamus Shining Shampoo”, “Ryo Calamus Shining Conditioner”, “Ryo Evening Primrose Volumizing Shampoo” and “Ryo Evening Primrose Volumizing Conditioner” retails for RM48 each with a pack size of 400ml. It will available starting 1st of August 2020 onwards at all Watsons’ stores nationwide and Watsons’ e-commerce website (https://www.watsons.com.my), Ryo Hermo official flagship store (https://www.hermo.my/brand/122-ryo) and Ryo Lazada flagship store (https://www.lazada.com.my/shop/ryo/).

-END-

About Ryo
The Eastern philosophy describes the energy of the sky as Yul (律) and that of the ground as Ryo (呂). Hair is Yul and the scalp is Ryo, the ground for hair. Ryo is a hair care brand with the belief that a healthy scalp is the key to youthful, luxuriant, silky and healthy hair. Ryo brings the scalp back to its best possible condition. Vitality through harmony - that’s what Yulryo (律呂) is.
Ryo was born to help find treatments for challenges such as damaged scalp, hair loss, dandruff, and dryness. As a premium hair care brand Ryo successfully deliver fundamental nutrients to the hair and scalp through the carefully selected Korean herbal ingredients to treat a variety of hair health concerns.
Since 2009, Ryo has been the Korean No.1 hair care brand in the Korean herbal shampoo market for 10 years in a row*.
Ryo is a brand under AMOREPACIFIC group, South Korea’s leading beauty company.
*#1 market share in the Korean herbal shampoo market for 10 years in a row from 2009 June to 2019 June by Kantar Worldpanel.

For media enquiries about Ryo in Malaysia and its products, please contact our Ryo PR Team here.