Bringing cushion innovation to the next legacy, LANEIGE introduces the all-new NEO Cushion, as the 1st Blue Light Cushion Foundation which comes with a 360-degree borderless design and one-touch spinning refill

Kuala Lumpur, 17 July 2020 - Since the launch of LANEIGE’s first cushion compact in 2012 - Laneige’s BB Cushion, the world’s No.1 Cushion with 14.8 million units sold and 82 beauty awards globally, LANEIGE has continued to pioneer and lead the market by introducing innovative cushion offerings. After many months of product development process by the LANEIGE R&D team, LANEIGE the pioneer of the original cushion compact unveils a newly transformed cushion the LANEIGE NEO Cushion, powered by the latest cushion technology which comes with key fundamental make up benefits and innovative design.

Designed with powerful makeup attributes, the LANEIGE NEO Cushion comes in two different variations which includes NEO Cushion Matte in NEO Mint Green colour that offers a matte makeup finishing and 24 hours longer lasting flawless complexion. The new NEO cushion also features a new NEO Cushion Glow and is available in a NEO Pink colour tone, offering a 24 hours prism-like glowy complexion with skincare benefits.

Innovative design to enhance user experience

The all-new LANEIGE NEO Cushion is designed in collaboration with Korean designer Yeongkyu Yoo, a designer with innovative creativity who skillfully uses the latest technology to emphasise an object’s function, resulting in pure and elegant forms of work. The development process aims to enhance the emotional design and user experience from product unboxing, to opening the cushion to the use of the product - giving users a marvelously fresh and new perspective of a cushion.

The simplicity design of the cushion resembles a single monolithic block lending a sense of aesthetic satisfaction to the user while its integral 360-degree borderless design with no front and back borders makes it comfortable for the user to hold. Additionally, another key unique highlight of the LANEIGE NEO Cushion features the “One-Touch Spinning Refill” method offering users the ease of replacing the refill with a single rotation. This makes it flexible and convenient for both right-handed and left-handed users to change the direction of the cushion cover based on his or her preference.

The 1st blue light filtering certified cushion

In this day and age, digital devices are so common in our lives that we may fail to notice that the blue light emitted by computers and mobile screens can damage our skin. This eventually causes premature ageing and hyper-pigmentation. To protect our skin from the ravages of blue light, the LANEIGE NEO Cushion contains Titanium Dioxide which helps to filter and protect our skin from the blue light emitted by the gadgets, and it is currently the 1st cushion to be certified for blue light filtering.

ATTAIN A 24 HOURS FLAWLESS COMPLEXION WITH A SINGLE TOUCH WITH THE LANEIGE NEO CUSHION_MATTE - 15g*2 - RM160 (SPF 42 PA++)

The LANEIGE NEO Cushion Matte comes in mint colour and is innovated to give a flawless and long-lasting coverage with a comfortable matte finishing.

1. Full yet Weightless Coverage

The foundation cushion is infused with Ultralight Powders aimed to provide medium to full buildable coverage by instantly covering pores, imperfections and unevenness naturally with a comfortable matte finishing after final application to help you achieve comfortable wear all day long. The foundation is also formulated with Vivid CoverageTM Technology, which is a micro-sized cover powder to ensure the colour of the foundation stays true on the skin and to keep it looking freshly-applied.

2. 24 Hours Sweat-Resistant Wear

Powered by Humid Defense™ Technology the cushion helps to control excessive sebum, allowing the makeup to last up to 24 hours, keeping skin looking luminous even under hot and humid weather. The cushion is also specially designed to be able to be reapplied multiple times throughout the day without getting cakey.

3. Comfortable Matte Finishing on Skin

The cushion creates a perfect natural flawless complexion upon application while ensuring a comfortable and breathable matte finishing on skin.

GET RADIANT AND GLOW WITH LANEIGE NEO CUSHION_GLOW - 15g*2 - RM160 (SPF 50+ PA+++)

The LANEIGE NEO Cushion Glow comes in pink colour and is designed to accentuate the beauty of the bare skin by giving our skin a prism-like glowing complexion upon application.

1. 360-degree Diamond Radiant Coverage

The foundation cushion is formulated with Liquid DiamondTM which embodies liquefied diamond powder turned into silver pearl liquid, enabling the expression of glowing skin from every angle.

2. 12 Hour Stay-True Colour

The cushion is also formulated with True Color SolutionTM Pigments that offers instant clear and bright complexion upon application and with its anti-oxidising effect it can prevent the skin from darkening

3. 24 hours Hydration Glow

It is also clinically proven that the Dewy-Lasting Technology which was used to create the Laneige NEO Cushion Glow helps to retain moisture in the skin that is five times stronger than Laneige’s popular whitening BB Cushion, making hydration last for 24 hours on skin. The technology allows the moisturiser in the foundation to touch the skin first before the pigments do hence it gives a comfortable and dewy finishing when formula is applied on the skin.

Innovative puffs for greater application

One of the key features of the NEO Cushion is the innovative cushion puff, presented in a form of different perforations for each Matte and Glow formulation to improve the absorption and spreadability of the foundation.

LANEIGE NEO Cushion Matte

The LANEIGE NEO Cushion Matte comes with a “Micro-Cutting Puff” where the surface of the puff is given slits to enable the puff to hold enough foundation for a buildable thin and yet full coverage on skin.

LANEIGE NEO Cushion Glow

The LANEIGE NEO Cushion Glow comes with an “Air-Hole Puff” where the middle of the puff contains 40 air holes allowing a soft application on the skin without losing moisture. This gives the application a radiant and dewy look with a bouncy soft finish.

7 shades for different skin tones

Identifying the right colour shade is important as it helps to cover blemishes and even out your complexion to achieve a smooth surface for the rest of the makeup products. The LANEIGE NEO Cushion offers a wide range of colour shades to match different skin tones and the available shade includes: 13N, 21N, 23N, 25N (NEW), 31N, 33N and 35N.
The all-new LANEIGE NEO Cushions will be available at all LANEIGE beauty counters or boutiques nationwide from 1st August onwards or visit the following websites, Zalora, Hermo, Shopee, Lazada and Go Shop TV and have it delivered directly to your doorsteps!

SOMETIME FOR LANEIGE SPECIAL EDITION

In line with the launch of the all-new LANEIGE NEO Cushion in Malaysia, LANEIGE collaborates with renowned bag and accessories specialist brand that co-designs with very select, established and impactful Asian designers and fashion icons, Sometime by Asian Designers to create a SOMETIME FOR LANEIGE special edition Estela canvas bag (worth RM119).

Shoppers will be entitled to a complimentary SOMETIME FOR LANEIGE special edition Estela canvas bag of choice (based on colours while stocks last) with every purchase of LANEIGE normal-priced items which includes the Neo Cushion of choice worth RM 680 and above during the promotional period of 1st of August 2020 to 15th September 2020 at any LANEIGE beauty counters and boutiques nationwide.

As part of the collaboration, every Sometime by Asian Designers’ customer will also be entitled to a RM30 off on any LANEIGE NEO Cushion with any purchase at www.sometime.asia or their showroom in The Gardens Mall, KL. They will also be entitled to redeem a sample of the NEO Cushion sample for themselves at any LANEIGE beauty counters or boutiques (available while stocks last), from 1st August until the end of September 2020.

To find out more about LANEIGE NEO Cushions or the collaboration with Sometime by Asian Designers please visit (https://www.sometime.asia/pages/laneige).

ABOUT LANEIGE

LANEIGE, derived from the French word “snow”, is a South Korean beauty brand launched in 1994 by Amorepacific, the largest beauty empire in South Korea. Since then the brand made its inroads into the global market from Hong Kong and Greater China to Asia Pacific, North America and Europe, becoming one of the popular leading beauty brands among the Asian women.

LANEIGE believes hydration is the fundamental key to luminous skin for beauty that radiates from within. It specialises on skin’s moisturising mechanism based on the idea that a well-hydrated skin is the solution for many skin problems. With 25 years of research, LANEIGE's Water Science™ has developed optimum water to address each skin concern.

LANEIGE was launched as the first brand under Amorepacific Malaysia in 2006. Its star products include the Water Bank Skincare Line, Water Sleeping Mask, Cushion Foundation and 6-color gradation Lipsticks. To date, LANEIGE has 14 boutiques and 26 counters in major departmental stores nationwide in Malaysia. Find out more about LANEIGE Malaysia at www.laneige.com/my, the www.facebook.com/laneigemalaysia or @laneigemy.

For more information on LANEIGE, please visit:
Website: www.LANEIGE.com | www.LANEIGE.com.my
Facebook: http://www.facebook.com/LANEIGEmalaysia
Instagram: http://instagram.com/LANEIGEmy

MEDIA CONTACT

For more information about LANEIGE and new product launches, please contact our LANEIGE Malaysia PR Team.