Our Brand Marketing Team focuses on navigating clients through the combination of channels, stories and business strategies that is needed to drive real business results. That is the fundamental basis of a brand campaign, combining research, consumer insights and data into a plan designed to acquire new customers, retain loyal customers and address business objectives or fix business challenges across the consumer journey.

Brand Planner

The brand planner delivers strategic thinking on the development of brand campaigns. The role involves developing significant insights into the customer, market, and the client and is a key member in developing market strategy. The role often involves analysing customer trends and predicting future brand opportunities.

The focus is on the "who" we are talking to, and "what" we are saying.

Brand Manager

The brand manager delivers on the execution plan developed from consumer insights and strategy to achieve results based on the market strategy. The role navigates marketing campaigns across various channels and content including advertising, digital marketing, social media, content marketing and shopper engagement to achieve objectives that have an impact on brands.

The focus is on "how" to deliver the ideas and "when".

Digital Specialist

Digital Specialist is analytical, data-driven and implements and manages marketing campaigns within the digital space. The role is important in identifying and evaluating new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising. The goal is to improve brand recognition, drive purchase intent and ultimately drive conversions for brands. The domain the role involves Facebook Advertising, Collaborative Ads, Google Ads, YouTube Advertising, Search, Display and Performance Marketing.