LANEIGE Cica Sleeping Mask Launch - PR Launch, Events — BRANDTHINK Malaysia

Cica Sleeping Mask Launch

As we go through the daily hectic lifestyle to work, school or even during our travel escapades, it takes a toll on the skin as it is exposed to pollutants and impurities that will directly harm and worsen the skin. Aside from these external substances, going out and about tires our skin and the only time that our skin can truly rest is when we are asleep – which justifies the growing usage of Sleeping Masks in women’s skincare routine. The LANEIGE Cica Sleeping Mask Launch provides an opportunity to visibly demonstrate the products amazing benefit, clearly and effectively.

Overnight with the New LANEIGE Cica Sleeping Mask

We created an staycation at the RuMa Residences and Hotel where media and influencers, key opinion leaders come together and learn the benefits of the new product. The evening event was a “Glamping”-themed event filled with opportunities to experience the healing powers of the forest, a source of key ingredient in the new sleeping mask. At the end of the education process, guests were treated to an overnight stay where the product is applied and directly demonstrated. The result the next day was incredibly positive.

BRANDTHINK PR & Events →

Client: LANEIGE
Campaign: Cica Sleeping Mask Launch

Public Relations
Events & Activation

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