Finding brand love through consumer journeys

The most successful marketing campaigns are those that impact the funnel. Each campaign wins when they meet the objectives of each step of the funnel, from building awareness of the brand to creating education and conversion opportunities.

Yes, it's sexy to talk about experiences, future tech like AR/XR/VR, high production values, reach, likes, and engagement. But fundamentally, what matters most is the funnel. We can go on as much we like about hybrid, integrated and holistic campaigns driven by data-driven mumbo-jumbo and capabilities.

Those things are great stuff, and we do those too! But, are we asking the right questions - how does it impact the funnel?

If it's just for show, then it's marketing dollars wasted. But when each action impacts the funnel in meaningful ways, that's when your brand, your products, your services, your advocacy efforts come alive.

Let's have fun with funnels!