Sulwhasoo launched the fifth generation of the First Care Activating Serum through first-ever virtual event

Kuala Lumpur, 23 June 2020 - Korean Holistic Beauty brand, Sulwhasoo, launched their newly upgraded fifth generation of the signature anti-aging boosting serum; the Sulwhasoo First Care Activating Serum that features its core ingredient - JAUM Activator™, at its inaugural First Care Activating Serum virtual event. The virtual launch took place via a ZOOM video conferencing, hosted by TV Host, emcee and former Malaysian beauty pageant title holder and model Nadia Heng.

Joining the ZOOM conference call over the First Care Activating Serum virtual event were invited guests and fans of Sulwhasoo, beauty influencer and YouTuber, Mia Chai, hip hop singer Hunny Madu, singer Cik Manggis, singer Sophia Liana and actress Karena Teo.

The virtual event started off with a presentation by Brand General Manager of Sulwhasoo Malaysia, Ms. Shin Yee Lau, who shared about the benefits and the technology behind the newly upgraded fifth generation First Care Activating Serum.

“The First Care Activating Serum is the world’s first ‘First Step’ serum and since then, it has created a new skincare regime in the beauty industry. It is the signature product of Sulwhasoo with 23 years of history since its first launched. It is the number 1 anti-aging serum for 6 consecutive years in Korea, with the results of 1 sold every 10 seconds,” quotes Brand General Manager of Sulwhasoo Manager, Shin Yee Lau.

“According to our extensive research and data harnessing, it is believed that after using the First Care Activating Serum for 10 years, you will look 13.3 years younger than your peers. In Korea, if you have not used any Sulwhasoo product more than one time, you are a new user. Most of the Koreans are frequent users of Sulwhasoo in the quest to stay youthful,” continues Shin Yee.

Guests also discovered beauty tips on how to fully enjoy the benefits of the First Care Activating Serum which they can include their beauty routine with a special beauty and self-care demonstration such as ‘Neck Care’, ‘Triple Care Face Yoga’, ‘Night Care’ and ‘Make-up Perfection’ by Assistant Training Manager, Jo Chow.

Beauty influencer and YouTuber, Mia Chai also shared her 1-week experience with the newly upgraded anti-aging serum, Sulwhasoo First Care Activating Serum.

“When I first applied the new First Care Activating Serum, I noticed how easy the serum absorbs into my skin and how it can easily smooth and calms my skin. On top of that, I have sensitive and uneven skin tones. However, after the use of the serum, I noticed that my skin conditions began to improve and look more glowy after only a week of using the First Care Activating Serum. My skin condition currently is a testament of how glowy the serum has contributed to my skin, without the use of the foundation,” quote beauty influencer and YouTuber, Mia Chai.

Guests were also put to a knowledge test of the all-new First Care Activating Serum with a special live quiz session, where the winner walked away exclusive Sulwhasoo beauty sets. A special Afternoon Tea Kit, featuring desserts and petit bites, inspired by the ingredients of the JAUM Activator™ was also delivered to the guests to enjoy while engaging during the session.

The all-new fifth generation of the First Care Activating Serum, formulated with the upgraded JAUM Activator™, a data mining prescription that optimises the anti-generating benefits and comes with a Golden Ratio formula blend to help boost skin’s youth potential and activate our skin’s youth energy. One bottle can help you achieve a 146% Skin Youth Index (improvement of total anti-aging index based on 6 indexes), helping you to maintain a more healthy and youthful looking skin.

The newly upgraded anti-aging serum is now available nationwide at all Sulwhasoo Malaysia’s boutique stores. You can also shop online and have it delivered right to your doorstep from Sulwhasoo’s flagship store on Lazada (https://www.lazada.com.my/shop/sulwhasoo-malaysia/) and Zalora (https://www.zalora.com.my/sulwhasoo/)

For more information about the 5th Generation First Care Activating Serum, please contact our Sulwhasoo PR Team.