Standing Stronger And Better Together with Under Armour Featuring The Latest Global Hero Looks
During this time of unprecedented change and transition, we wanted to reinforce—and reintroduce you to—exactly who we are. We are a human performance company built to make all athletes better. The ones who keep their heads in the game—are tough, resilient, set goals in the face of setbacks, and push through all the noise to make them happen.
It’s not about gender, size, skin color, or background, it’s about the grind. The unquenchable thirst for more. So, alongside our top tier athletes, we’ve widened the spotlight to the rising stars, rock star trainers, and real-life warriors leveling up at home—because we know there’s no one perfect prototype who fits in our innovations, but a whole host of women who inspire us to keep making more.
While the future seems shaky and uncertain, while it’s easy to get rattled and distracted, it’s important we continue to lift one another up—use each other as inspiration and motivation to keep getting better because one thing is definitely for sure…
WE’LL GET THROUGH THIS TOGETHER.
STRENGTH IN THE SQUAD
The good news is that you’re not in this alone. You’re pushed even further by those around you. It’s that same power of the Köhler Effect we’ve been talking about. That motivation and inspiration you get from other people—both physically and mentally. And these are your people. They’re not pro athletes, but they for sure know struggle and strength and what mustering that mindset means to meaningful progress.
LOOK GOOD | FEEL GOOD
Your crew is one important part of the puzzle, but your clothes are equally important. Sure, if we’re going to achieve meaningful change, in the gym or otherwise, we have to get comfortable with the idea of being uncomfortable. But that doesn’t mean we should be uncomfortable in our clothes. In fact, being at peace with what you’re wearing has a tremendous transformative effect in itself, because of something called Enclothed Cognition.
ENCLOTHED COGNITION
The direct influence your clothes have on your focus, confidence, perception, and performance.
Unfortunately, there’s been an ages-long battle with bras and leggings because they have not been built to serve you properly. Instead, they distract your focus and throttle your drive. It’s hard to fight on when you’re busy fighting your gear.
So we knew, to finally achieve this mind-body connection through clothing, we needed to actually listen to both what you wanted and what your body needed.
BRAS THAT LISTEN TO YOU & YOUR BODY
Bras are a pain. Too loose. Too tight. Too sweaty. We took everything you hate about traditional sports bras and engineered a whole suite of bras that eliminate the pain points, pitfalls, and distractions…so they actually work. The Armour® Mid Crossback is designed with your specific feedback in mind to address these fit, feel, and performance failures.
Tech design with fit/performance notes and bra evolution:
Opened up the back for easier on & off.
Increased sides & neckline for extra coverage and support.
Super-breathable slip-free pads that won’t sacrifice shape.
SUPPORT & COVERAGE THAT WON’T FIGHT AGAINST YOUR BODY.
What makes the UA Infinity Bra so different is that it’s actually based on the natural movement of the breast, so it syncs with your body instead of fighting against it. So you have the confidence to go exactly as hard as you want, without having to hold back because of bounce. The result is a bra that delivers less pain and better control, so you can focus fully on the task at hand and push yourself further than you ever thought possible.
One-piece, infinity-shaped padding creates a unique synchrony between your breasts & your motion.
Easy slide adjust straps are built to fit your exact body.
OUR FASTEST-DRYING PADDING YET.
Now that we’ve diffused its power over us, we can honestly discuss how annoying it is. It’s distracting, it’s uncomfortable, and—up until now—it was unavoidable. By basically carving away excess padding in the cups of the UA Infinity Bra, we’ve created a super-breathable structure that moves moisture instead of trapping it—allowing it to dry faster.
Cored-out padding eliminates extra bulk for better breathability without sacrificing support.
Engineered to be our fastest-drying padding yet
MINIMAL DESIGN WITH MAXIMUM ADJUSTABILITY.
So, speaking of crushing your goals…there’s nothing worse than when you’re going hard after something and your straps start to dig or slip off your shoulders—or your band begins to bunch up under your boobs. We crafted the UA RUSH™ High impact bra to keep up with your high expectations and energy levels by delivering uncompromising comfort with a sleek custom fit.
Soft, wide straps with front adjusters for a custom fit that won’t dig in or slide as you move.
Super-silky sweat-wicking band with easy hook & eye closure for adjustable comfort.
Free-cut fabric for a minimal design that still delivers high-support without all the digging & friction.
USING FRICTION FOR GOOD.
We all do it. The shimmy, smooth, and tuck of the waistband after or, worse yet, during things like squats, mountain climbers, speed skaters, or down dog. It’s almost a reflex—a fact of life. But spotty coverage sucks. It shakes your focus, your confidence. So, we created an unshakable No-Slip Waistband leggingthat uses the natural friction of movement to grip itself as you work, finally keeping your waistband—and your head—exactly where it belongs.
We hid a double-sided silicone print inside the super-soft fabric to keep your waistband from slipping or sagging.
Super-comfortable high-rise design for the perfect amount of support & coverage even when you move.
Under Armour will be celebrating Good Friday from 1 - 4 April with promotions (outlet only) of Buy 2 and receive 1 free item and from 5 - 28 April, you can save more on larger purchases and give your workout a boost. Shop for new gears that makes you better, available online at https://www.underarmour.com.my/en-my
For more press information or product loans in Malaysia, please contact our PR Team.