Quench your skin's thirst with the Limited Edition Water Bank Hydro Essence by LANEIGE.

The No. 1 Hydrating Essence with 17 million bottles sold, with one sold every 20 seconds, formulated with Hydro Lightening Technology

Kuala Lumpur, 1 June 2020 - Hydration is the fundamental key to luminous skin for the beauty that radiates from within. With 26 years of research on skin’s moisturising mechanism, LANEIGE specialises on empowering the skin with luminous hydration. LANEIGE believes the cause of skin problems in your 20s most often are not due to hormones or external factors, but a lack of moisture in your thirsty skin.

Laneige introduces the limited edition Water Bank Hydro Essence formulated with Hydro-Lightening™, the newest addition to the LANEIGE Water Bank Series. With the limited edition Water Bank Hydro Essence, let your skin hydrate and recover. Returning to its hydro-radiant best.

Innovative technology for radiant and luminous skin replenished with full moisture - the Hydro-Lightening™ Technology

The key to activating the natural moisturizing factor is the discovery of minerals. Hydro-Lightening™ is a technology which combines Green Mineral Water, Garden Cress, functional ingredients developed based on LANEIGE 26 years of research and know-how. It was developed to deliver moisture-radiant skin through three key functions, moisture-boosting, hydro-revitalise and achieve hydro-radiance. A complete mechanism for resolving hydration problems from water creation to purification.

Clinical Test Results*

*Test conducted by: P&K Skin Research Center / Test subject: 24 women aged 18-42 / Study Period: Nov. 20, 2017 - Dec. 22, 2017

The result saw an immediate moist intensive boosting effect with increased skin hydration of improved moisture levels to 113.8% immediately after application and an additional 35.16% skin moisture in two (2) weeks on dry skin.

The Hydro Water Bank Essence also helps to achieve hydro-revitalisation, with skin barrier improvement by 23.8% in two (2) weeks and soothes irritated skin by reducing skin temperature by -12.56%, as this reinforces the skin’s natural defensive power, making the skin base healthier.

The Hydro Water Bank Essence also aims to improve radiance by 11.11% within 2 weeks of usage, helping purify and clarify skin to make it glowing, radiant and giving your skin clear vitality.

LANEIGE X  Sagmeister & Walsh, a New York-based contemporary graphic designer for a limited edition design of the LANEIGE Water Bank Bestsellers – Water Bank Hydro Essence and Water Bank Hydro Cream

The LANEIGE Water Bank Hydro Essence comes with a limited edition packaging designed by New York-based contemporary graphic designer and typographer Stefan Sagmeister in collaboration with American graphic designer Jessica Walsh. The design is inspired by the concept of ‘hydration’,  the core of the Water Bank range.

The Water Bank Hydro Essence bottle features a crystal ball necklace capturing the essence of the hydration element. The packaging design also features a bright, holographic design to capture the spirit of one’s thirst, vibrancy and positive energy.

Retailing at RM 190.00, the limited edition LANEIGE Water Bank Hydro Essence will be available at all boutique and departmental stores nationwide from 1st June 2020 onwards. The limited edition collections also includes the Water Bank Hydro Cream retailing at RM155.00 and the Thirst For Life limited edition set which consists of both products retailing at RM299.00. For more information, visit the www.LANEIGE.com.my.

LANEIGE LIMITED EDITION WATER BANK HYDRO ESSENCE (70ML – RM190.00)

The limited edition LANEIGE Water Bank Hydro Essence is a hydro-radiance essence that deeply hydrates skin, helping to rebuild a moisture reservoir beneath the skin while strengthening the skin’s ability to restore and retain all the goodness. As a result, you won’t just have a vibrant skin with a glow full of moisture, but skin that’s optimised to self-regenerate and shield itself while glowing from the inside out.

Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, soothing and brightening and has developed Hydro-LighteningTM Technology, which is the core mechanism to help achieve a healthy and glowing skin filled with moisture. With hydration at the core of its brand DNA, the Hydro-LighteningTM Technology is a transformation and optimization of Laneige Mineral Water consisting of green mineral and garden cress that helps to facilitate absorption into effective hydration formulas. 

LANEIGE WATER BANK HYDRO CREAM EX (50ML - RM155.00)

Laneige Water Bank Hydro Cream EX is a deeply hydrating cream that replenishes the skin with moisture by the Green Mineral Water which helps to build a refreshing moisture barrier that lasts 24-hours. It keeps the skin soft, smooth and refreshing all day long. The formula of the green mineral water is packed with minerals from six “Super Vegetables” that were chosen for its nutrients to generate moisture, strengthen and recover damaged skin. It also contains Garden Cress that helps purify the skin with an excellent antioxidant effect by eliminating harmful and active oxygen to improve the skin’s defensive ability.

LANEIGE THIRST FOR LIFE LIMITED EDITION VALUE SET (RM299.00)

Hydration is the fundamental key to luminous skin for the beauty that radiates within. Empower the skin with luminous hydration with LANEIGE Water Bank Hydro Essence Value Set (worth RM409.00) that comes with:

●      LANEIGE Water Bank Hydro Essence (70ml)
●      LANEIGE Water Bank Hydro Cream EX(50ml)
●      LANEIGE Water Bank Eye Gel (3ml)
●      LANEIGE Water Sleeping Mask (15ml)
●      LANEIGE Lip Sleeping Mask_Berry (3g)

The Water Bank Hydro Cream EX is a hydrating and moisturising cream with Green Mineral Water to improve skin with a deep moisture barrier. Gently apply the Water Bank Eye Gel to alleviate stress in the skin around the eyes and provide a moisturising effect that can last up to 24 hours. Go to bed with the Water Sleeping Mask to revitalise, moisture and brighten the skin to achieve a glowy skin the next morning with the help of the Sleep-toxTM purifying effect.  Be sure to maintain the soft and supple pout and let your lips dazzle through day and night without having the fear of dry and chapped lips with the Lip Sleeping Mask.

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For more press information, please get in touch with our LANEIGE PR Team.